I advise executives and owners in developing their organizational effectiveness.
+25 years of experience
I use my +25 years of experience in business, management and entrepreneurship to help them identify the most efficient ways, in terms of time, costs, structures and people, to grow their teams and companies.
In order to create long-term cognitive and behavioural change the consultant uses the Nudge Methodology which has proven highly efficient both for personal/individual and organizational change management.
The nudge methodology has its roots in a wide variety of psychological and philosophical models including facilitative decision-making, NLP, behavioural economics and transactional analysis. For a short definition, nudge theory is an approach to understanding and changing people’s behaviour by analysis, improvement, custom design and free choice, so as to achieve non-forced/voluntary compliance and helpful outcomes in the long term. It is not a fixed process or self-contained theory, being adaptable according to the environment and the needs of the individual/organization.
Perhaps the most compelling early evidence that Nudge theory has become a very significant concept for managing change, people, and societies, is that governments – notably the US and UK – very quickly developed specialized ‘Nudge departments’ to use Nudge methods in helping shift societal behaviours on a very big scale.
The Nudge Toolkit, thus, includes different types of instruments like anchoring (using known things to estimate unknown things), optimism (allows flexibility and productive feedback), framing (shifting perspectives to positive inputs), self-control strategies (offerings that fit people’s systems of beliefs, habits etc.), priming (preparing people for a change) etc.
Also, the steps followed in applying the nudge methodology include:
The Nudge Methodology is a proven modern instrument that leads to understanding how people think, helping them improve that thinking, managing change of all sorts and modifying unhelpful ways in the process.
The consultant will also use his large experience of business and coaching skills to support the managers in their approach to discover the best strategy for managing the intended changes.