Fast Turnaround

I help startups create a successful business by applying a state-of-the-art methodology, Lean Startup.

+25 years of experience

I use my +25 years of experience in sales, management and entrepreneurship to help them identify the most efficient ways, in terms of time and cost, to validate their business idea.

For the startup mentoring and advising process, the consultant applies the Lean Startup methodology, which implies validating a business idea with minimum risks and costs. A Lean Startup provides a scientific approach to creating and managing startups and getting the desired product to customers’ hands faster. A Lean Startup is a principled approach to new product development.

Most startups begin with an idea for a product that they think people want. They then spend months, sometimes years, perfecting that product without ever showing the product, even in a very rudimentary form, to the prospective customer. When they fail to reach broad uptake from customers, it is often because they never spoke to prospective customers and determined whether or not the product was interesting. When customers ultimately communicate, through their indifference, that they don’t care about the idea, the startup fails.

The main phases of this process are:

  • Customer Discovery
  • The customer discovery phase consists of three phases: problem-solution fit, MVP development and the sales funnel. Through the problem-solution fit, you validate with prospective customers that they are interested in the specific solution to their needs you offer, to the extent of being ready to buy it. The minimum viable product (MVP) development phase assures that you develop that validated solution. Through the sales funnel phase you conduct interviews, surveys and analytics in order to lay out the customer’s buying process and to create a “sales and marketing roadmap”.
  • Customer Validation
  • At this point, you are at product-market fit (meaning you have a high user rate adoption or a great number of paying users and you managed to develop a repeatable sales process) through one or more of the following:
  • Validated MVP – you know what your customers need and you have the appropriate solution
  • Validated Sales and Marketing Roadmap – you understand your market segment and you know how
    to sell your product
  • Validated Business Model – you have proven that you have a scalable business
  • Customer Creation
  • At this stage, you are ready to scale execution, meaning you learn to create and drive end users demand to scale the sales. This implies launching, prospective new markets, re-segmented markets or hybrid
  • Company Building
  • This stage involves (re)building your company’s organization and management and reevaluating your mission. It is the transition from a startup to a company that can execute a validated model.

This methodology and each step it contains are iterative so that you learn to listen to your customer’s
needs and improve your solutions accordingly.

The consultant will also use his large experience in business and coaching skills to support the startup
founders in their approach to discovering a profitable business model.